Which is the major impact that a sustainable production has brought to the people working in your organisation?

[Sally, Meru Herbs – Kenya]: Organic Farming and use of renewable energy (Solar) for processing.

[Anna, Green Net – Thailand]: Green Net offers a fair price which is higher than the market price with Minimum Price Guaranteed to the producers and supports them to do organic farming which is healthier for the ecosystem and the farmers.

[Claudia, Norandino – Perù]: The greatest impact has come from working with Fairtrade products, as we have integrated the concept of consuming organic products that respect the environment and people’s rights. Today, many of us workers are more aware of the products we buy.

Can you briefly describe the production-chain of one product of your choice? How does it differ from a non-fair trade one?

[Sally, Meru Herbs – Kenya]:
Meru Herbs Organic Hibiscus
Tea Producer -> Meru Herbs (Processing) -> Fair Trade Partner -> final consumer

Direct benefits to the producer and eliminates middlemen. The Producer’s well-being is considered. There is a link between all players in the chain. Traceability is possible.

Conventional Product
Producer -> Broker -> Factory (Processing) -> wholesaler -> Retailer -> Final consumer

Too many middle men involved. The relation with producer ends at the broker level. No direct contact with Final consumer. Often traceability may be an issue.

[Anna, Green Net – Thailand]: Let’s compare the production chain of general rice with Green Net rice. General rice will be milled at a commercial milling factory and packed at a commercial packing factory before distribution. On the other hand, Green Net rice is milled by a group of villagers in the community, and the packing plant is owned by Green Net, where 90% of the workforce are locals and women.

[Claudia, Norandino – Perù]: Thanks to the international Fairtrade market, family incomes have gradually improved, because previously, sugar cane was used for the process of “chancaca” and “aguardiente”, which did not generate a fair income for producers in the high Andean zones. Today, granulated panela is a representative part of the region’s most important economic activities. This has made it possible to train producers and technicians in this new product and to initiate the panela corridor in the province of Ayabaca, district of Montero in Piura.

Is there a particular service besides production that Meru/Green Net/Norandino organizes which is also sustainable?

[Sally, Meru Herbs – Kenya]: We encourage our staff to also use renewable energy in their homes. It provides clean energy, its safe to use and less expensive than electricity. Below is one of our solar projects with one of our Fair Trade Partners.

[Anna, Green Net – Thailand]: Green Net is a model of “Social Enterprise” that push other business to focus on sustainability, consumer and planet health, and social responsibility. The organization provides knowledge and consultation service for other organizations. Also, it provides Climate Adaptation training and information for other organizations.

[Claudia, Norandino – Perù]: Norandino has been developing several environmental and social projects to improve productivity in the field, improve the quality of its products and, above all, increase the climate resilience of its small producers. One of them is the Reforestation Project in the high Andean of Piura, an initiative in the northern region of Peru on compensation of environmental services for carbon sequestration through forest plantations in degraded and/or deforested areas with forestry and protection aptitude. Positioning itself as the first in the world that, as small farmers, has managed to trade carbon credits in the voluntary market. Thanks to them, Norandino has been contributing to the mitigation and adaptation of climate change, while increasing the resilience of farming communities in the highlands and small producers in the middle and lowlands.

Fair trade products